|Evil Knievel in front of his house in Ft. Lauderdale, FL|
Evel Knievel (Robert Craig Knievel) (1938 - 2007) was an American daredevil who was famous for his motorcycle jumps between 1965 and 1980. He had an entry in the Guinness Book of World Records as the survivor of the "most bones broken in a lifetime" with a total of 433 broken bones.
Because of his popularity in the early 1970s he had an endorsement deal with Ideal Toys for a line of toys with his signature colors. The Evel Knievel toy line was their best selling toys at the time. He also endorsed a line of bicycles produced by AMF Wheel Goods.